In today’s fast-evolving business landscape, staying ahead with cutting-edge technologies is crucial. That’s why the GTA University Centre is excited to announce three new courses designed to empower professionals across Guernsey with foundational and advanced knowledge in artificial intelligence (AI). Delivered by Ian Campbell, a renowned expert in digital transformation, these courses are tailored to help professionals embrace AI to drive efficiency and innovation in their respective fields.
Guernsey is currently facing a challenging economic climate marked by high employment costs and a limited labour pool. In such a competitive market, productivity is the key to thriving, and technology like AI offers solutions that help businesses do more with less.
Ian Campbell explains, “By leveraging AI, we can optimise processes, enhance decision-making, and improve operational efficiencies, all of which are critical in a labour-short market like Guernsey’s.”
Whether you are a marketing professional, a business leader, or a non-executive director, these courses provide the tools needed to harness AI effectively.
Introducing the New AI Courses:
AI Foundation Course – 4 November 2024 (09:00-13:00)
Designed for business professionals with little to no prior knowledge of AI, this course introduces participants to the world of artificial intelligence. Topics covered include the evolution of AI, the role of hardware advancements, and how AI processes data to learn over time. Participants will also gain insight into the major AI providers like Google, Microsoft, and OpenAI, helping them make informed decisions when integrating AI into their business strategies.
AI for Marketing Professionals – 25 November 2024 (09:00-13:00)
Focused on marketing professionals, this course explores how AI can revolutionise content creation, campaign management, and SEO strategies. Participants will learn to use AI to automate time-consuming tasks, ensure brand consistency, and drive more impactful marketing campaign
AI for Non-Executive Directors (NEDs) – 29 November 2024 (09:00-13:00)
This course is tailored for NEDs in Guernsey’s financial services sector. Participants will learn how AI can enhance governance and compliance, streamline tasks such as reviewing legal documents, and help advise boards on adopting AI tools responsibly. With no technical background required, NEDs will walk away equipped to drive AI initiatives in line with regulatory requirements and long-term business objectives.
A Word from Jo Chippendale:
Joanne Chippendale, Programme Manager at GTA, emphasises the importance of these new offerings: “Guernsey businesses are feeling the pressure of increasing operational costs and a tight labour market. AI presents a way to not only alleviate these challenges but also stay competitive in a global marketplace. We are thrilled to offer these courses, which will equip local professionals with the knowledge they need to make AI work for them."
By participating in these innovative courses, local professionals will have the opportunity to improve operational efficiency, reduce costs, and unlock new growth opportunities. Whether you're exploring AI for the first time or looking to integrate it into your business strategy, our courses offer the knowledge and tools to lead in a digitally driven world.
For more information on the new AI courses or to register, visit the www.gta.gg