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Digital Skills

Personal Brand Masterclass

Course details




Self-pace (approximately 1.5 hours)

Course Overview

A strong Personal Brand will bring you more work than you can handle, or perhaps that job you've been dreaming of. In this course, Alastair Banks, who has spent over 20 years growing his start-up to one of the most successful digital agencies in the South West of England, will give you ALL his best tips and advice to create a Personal Brand that stands you out from the crowd.

Course Content

This course will look at why your personal brand is worth investing in...

  • How do you want to be perceived? Your personal brand is how you present yourself to the world, both online and offline. It's who you are.
  • Think about your positioning (your value proposition and key strengths that you want to build you career around)
  • What can you offer an employer
  • What's important to you

With a strong personal brand comes an opportunity for you to stand out, yet a lot of people still don't know just how important their branding is.

Done right, personal branding will allow you to gain an edge over your competitor, it ensures authenticity, and develops value, all of which will ultimately lead to more opportunities for you.

It’s true that developing your personal brand does not happen overnight. But on this course you can learn exactly what steps you can take to put yourself in the best position possible.

Course Benefits

By attending this session, you will understand the benefits of growing your personal brand, particularly in the business development and thought leadership spaces. You will get actionable tips on how to go about this the minute you finish the session.

Next Steps

If you would like to book a place on this course please click on this link.

Course Tutor

  • Alastair Banks

    Alastair Banks co-founded Optix Solutions, a digital marketing agency, when he was just 19 out of a bedroom at Exeter University with a few course mates. Over the last 20+ years that company has grown into one of the leading digital agencies in the country, employing around 20 people and working with the likes of the Met Office, Exeter University, the NHS and London Business School.

    Alastair has a passion for public speaking and has talked at events all over Europe. He has spoken on Exeter University's MBA as well as the prestigious MBA programme at London Business School, both on the topic of digital trends.

    Alastair has a keen interest in Entrepreneurship and sits on the board of a number of other companies as well as being seen as a trusted advisor to both local authorities and charities up and down the country.

Upcoming Courses

Some courses we run are scheduled based on demand. Please ensure you register your interest to ensure we know which courses you would like to attend.