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Sales & Marketing

Grow your business with B2B social media

Course details

CPD Points





Half day (09:30-12:30)

Course Overview

The session will introduce the principles of B2B social media marketing and give business owners, marketing assistants, self-employed professionals and business development executives the knowledge and tools to get started or improve their existing channels.

Course Content

  • An introduction to the role of social media in the marketing mix
  • Understanding your audience and choosing the right channels
  • Creating a social media channel strategy
  • Creating a content plan
  • Tips for posting, engagement and getting the most out of your social media channels

Course Benefits

It is easy to get lost using social media and find yourself wasting time for little impact. However, B2B social media can be an effective and low-cost marketing tool. Communicating the right message to the right audience, ensuring your social media looks and sounds professional and staying on track, requires careful planning.

Next Steps

If you would like to book a place on this course please click on the ‘Book Course’ button to the right of this page and login or register for a user account to complete your booking(s). Any queries please do not hesitate to contact us via [email protected] or call us on 01481 224570.

If no date is scheduled for this course at the present time please click on the ‘Register Interest’ button and login or register for a user account so that we can add you to our course interest register. This register allows us to contact our tutors and finalise dates for a course as soon as we have a few people who have expressed their interest, so the more delegates who register their interest, the sooner we can schedule a particular course.

Course Tutor

  • Nichole Culverwell

    Nichole Culverwell Chart. PR, MCIPR is the Director of Black Vanilla and has over 25 years’ experience in the PR industry, working in Australia, the UK, and more recently, in the Channel Islands.

    She has been a member of the Chartered Institute of Public Relations (CIPR) since 2004, is a Chartered practitioner and is the Vice Chair of the Channel Islands CIPR group. Nichole runs a number of different training courses for clients and with the GTA, including social media and writing for the web.

    Having worked in-house, for large agencies as well as freelancing, Nichole specialises in reputation management strategies, media relations, crisis communications and copywriting.

Upcoming Courses

Some courses we run are scheduled based on demand. Please ensure you register your interest to ensure we know which courses you would like to attend.