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Director Development, Leadership & Management

Developing and Communicating your Value Proposition

Course details

CPD Points





Half day (09:00-12:00)

Course Overview

Your value proposition is what gives you your competitive advantage. It tells your clients why they would want to buy from, or work with, your company instead of a competitor.

The development of a value proposition is a vital part of a company’s business strategy and now, post pandemic, it is the perfect time to reinvigorate your value proposition, get back on track and strengthen your offering for the future.

Course Content

How do you define what success looks like? This course will help you to define your Why/What/Who/How as a value proposition.

  • Why should customers consider your business over your competitors?
  • What can customers expect to receive from your product or service?
  • Who is your target market and what do they need?
  • How to communicate your value proposition

Course Benefits

By attending this course you will better understand the type of products or services you should be focusing on, who you should be targeting, and how your value proposition is best communicated in the market.

Next Steps

If you would like to book a place on this course please click on the ‘Book Course’ button to the right of this page and login or register for a user account to complete your booking(s). Any queries please do not hesitate to contact us via [email protected] or call us on 01481 224570.

If no date is scheduled for this course at the present time please click on the ‘Register Interest’ button and login or register for a user account so that we can add you to our course interest register. This register allows us to contact our tutors and finalise dates for a course as soon as we have a few people who have expressed their interest, so the more delegates who register their interest, the sooner we can schedule a particular course.

Course Tutor

  • Chris Atkinson

    Chris Atkinson is passionate about executive team development and coaching business leaders to achieve their full potential. He is a former vice president of Microsoft, where he re-invigorated their Asia Pacific Headquarters. Chris’s biggest contribution to the success of his teams, which spanned more than a decade, was his decision to become a coach to his leaders. Chris helped each team build trust, crystalise growth opportunities, achieve goal clarity and implement the disciplines of great execution required to achieve their success.

    In 2013 Chris moved back to Guernsey and is now an executive team development consultant and business coach. One of Chris’s long-standing clients, the IT software company FSP, is the UK’s #1 Great Place to Work in the Medium Organisation category and over the last 5 years has been the recipient of many of the UK’s Best Workplaces™ Awards run by the Great Place To Work® Institute.

Upcoming Courses

Some courses we run are scheduled based on demand. Please ensure you register your interest to ensure we know which courses you would like to attend.