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Finance, Accounting & Tax

Elements of Market Research - Surveying, Analysis and Presentation

Course details

CPD Points





3.5 hours (09:00-12:30)

Course Overview

There are many examples where the methodology used in the collection of market data and information was inappropriate to meet the objectives set, poorly executed and analysed, and then badly presented.

This half-day course is designed to address all these issues by highlighting examples where the research methodology used was wrong for the task in hand and by emphasising what should have been the correct processes followed at the outset. How the data is presented can be challenging and this is covered. Finally, one important feature of all market research projects is the adherence to GDPR. This is often not fully recognised and, therefore, the GDPR rules and regulations will form part of the course content.

Course Content

The course content comprises the following elements:

  • Difference between qualitative and quantitative research
  • Methods used to carry out a survey (online, face-to-face, focus groups, digital, etc.)
  • Level of accuracy of a survey - what is meant by ‘degree of accuracy’
  • Style of questions to ask and the importance of avoiding leading questions
  • Optimum length of a survey and time allocated to complete
  • Most effective and efficient ways in analysing data
  • The importance of GDPR
  • Most effective way of presenting survey findings (e.g. PowerPoint, etc.)

Course Benefits

If you are responsible for identifying market segments relevant to the products and/or services that your organisation provides and obtaining objective information on these segments, then the focus of this half-day course is ideally suited to you.

Next Steps

If you would like to book a place on this course please click on the ‘Book Course’ button to the right of this page and login or register for a user account to complete your booking(s). Any queries please do not hesitate to contact us via [email protected] or call us on 01481 224570.

If no date is scheduled for this course at the present time please click on the ‘Register Interest’ button and login or register for a user account so that we can add you to our course interest register. This register allows us to contact our tutors and finalise dates for a course as soon as we have a few people who have expressed their interest, so the more delegates who register their interest, the sooner we can schedule a particular course.

Course Tutor

  • Chris Brock

    Chris has worked at the highest level of island government in strategic planning, economics, tourism & hospitality, and utility services. He is attributed to the origination and subsequent adoption of many successful and practicable initiatives covering economic strategy, land use planning, population management, tourism development, and statistical analysis.

    In the private sector, Chris pioneered a unique research capability which not only benchmarked island economic, social and environmental strategies and policies around the world but also identified best practice in many areas.

    Given the current very challenging times, Chris' experience and expertise gained over many years, is an invaluable asset to draw upon when addressing the implications of these concerns on the effective performance of island-based public and private sector organisations. This work has further enhanced his already extensive island experience and knowledge base.

    Chris is a Member of the Royal Institute of International Affairs - Chatham House.

Upcoming Courses

Some courses we run are scheduled based on demand. Please ensure you register your interest to ensure we know which courses you would like to attend.