There are many examples where the methodology used in the collection of market data and information was inappropriate to meet the objectives set, poorly executed and analysed, and then badly presented.
This half-day course is designed to address all these issues by highlighting examples where the research methodology used was wrong for the task in hand and by emphasising what should have been the correct processes followed at the outset. How the data is presented can be challenging and this is covered. Finally, one important feature of all market research projects is the adherence to GDPR. This is often not fully recognised and, therefore, the GDPR rules and regulations will form part of the course content.
The course content comprises the following elements:
- Difference between qualitative and quantitative research
- Methods used to carry out a survey (online, face-to-face, focus groups, digital, etc.)
- Level of accuracy of a survey - what is meant by ‘degree of accuracy’
- Style of questions to ask and the importance of avoiding leading questions
- Optimum length of a survey and time allocated to complete
- Most effective and efficient ways in analysing data
- The importance of GDPR
- Most effective way of presenting survey findings (e.g. PowerPoint, etc.)
If you are responsible for identifying market segments relevant to the products and/or services that your organisation provides and obtaining objective information on these segments, then the focus of this half-day course is ideally suited to you.
If you would like to book a place on this course please click on the ‘Book Course’ button to the right of this page and login or register for a user account to complete your booking(s). Any queries please do not hesitate to contact us via [email protected] or call us on 01481 224570.
If no date is scheduled for this course at the present time please click on the ‘Register Interest’ button and login or register for a user account so that we can add you to our course interest register. This register allows us to contact our tutors and finalise dates for a course as soon as we have a few people who have expressed their interest, so the more delegates who register their interest, the sooner we can schedule a particular course.