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Course Overview
This 60-minute interactive session is designed to equip Business Leaders with the insights and approaches to compete in increasingly competitive markets.
Drawing on high-profile examples such as Blockbusters collapse and Kodak’s decline, you will learn the dangers of underestimating rivals and the necessity of spotting threats before they disrupt the market.
The session positions competitor analysis not as an exercise in paranoia but as a discipline of preparedness. By understanding the competitive landscape, leaders can move from reactive to proactive allowing organisations to seize opportunities and drive the business forward.
Course Content
The session will focus on why competitor analysis is important and how it drives strategic and tactical thinking. You will explore the three generic types of competitors — direct, indirect, and emerging - as well as the hidden competitor threat that may initially appear unrelated to your industry.
You will discuss common leadership pitfalls around competitive analysis and the danger of complacency, how to gain market intelligence and competitor signals that may flag a change in competitive stance.
You will explore tools, techniques and checklists to assist in understanding your competitive position and potential competitor moves.
The tutor will reference real world case studies that will help you understand best practice as well as lessons learned from competitive failure.
Course Tutor
David Joel
David Joel is a professionally qualified, Chartered Director. He is a qualified physicist with 20 years in the defence engineering and technology sectors and 10 years in the services and facilities management sector mostly at board level. David’s experience covers public sector, private sector and regulated companies. He has undertaken many board effectiveness reviews and has worked with the Institute of Directors delivering the ‘Finance for non-Financial Directors’ programme and the ‘Leadership’ programme for the certificate in company direction and was a lead facilitator for the Diploma in Company Direction for the Institute of Directors.
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