This half day course will introduce attendees to using LinkedIn to promote their business and raise their personal professional profile.
The session will give professionals of all levels, business owners, marketing assistants, self-employed professionals and business development teams the knowledge and tools to get started or improve their existing LinkedIn page.
- An introduction to LinkedIn and how it differs from other social media channels
- Understanding the differences between Company pages, and personal profiles on LinkedIn
- Some dos and don’ts for using social media to promote your company and personal brand
- Practical tips and tricks for improving your pages, posting and sharing, growing followers
- Staying on track and developing the right social media habits
LinkedIn is the number one social media channel for B2B marketing and networking, with over 20 million UK users.
Using social media to promote your business can be an effective and low-cost marketing tool, and it is now common practice for employees to be asked to share business content on their personal social media channels.
Equally, it is more important than ever for professionals to develop their ‘personal brand’ on social media and use LinkedIn as a way to connect and network with colleagues. Being mindful of how you communicate and appear online is critical to present a professional image.
This course will help organisations and professionals harness LinkedIn to promote their business and personal profiles.
You will leave armed with a strategic understanding of LinkedIn, ideas to put into practice straight away and feeling more confident in their social media skills.
If you would like to book a place on this course please click on the ‘Book Course’ button to the right of this page and login or register for a user account to complete your booking(s). Any queries please do not hesitate to contact us via [email protected] or call us on 01481 224570.
If no date is scheduled for this course at the present time please click on the ‘Register Interest’ button and login or register for a user account so that we can add you to our course interest register. This register allows us to contact our tutors and finalise dates for a course as soon as we have a few people who have expressed their interest, so the more delegates who register their interest, the sooner we can schedule a particular course.