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Covid 19

Covid 19 Update

In light of the new COVID-19 situation, the GTA has closed its office and training rooms to the public until further notice. The GTA team are working hard to move our portfolio of courses online and we will provide an update shortly. During this period please contact us via email [email protected].

Sales & Marketing

Using LinkedIn to promote your business and build your ‘Personal Brand’

Course details

CPD Points





Half day (09:00–12:30)

Course Overview

This half day course will introduce attendees to using LinkedIn to promote their business and raise their personal professional profile.

Course Content

The session will give professionals of all levels, business owners, marketing assistants, self-employed professionals and business development teams the knowledge and tools to get started or improve their existing LinkedIn page.


  • An introduction to LinkedIn and how it differs from other social media channels
  • Understanding the differences between Company pages, and personal profiles on LinkedIn
  • Some dos and don’ts for using social media to promote your company and personal brand
  • Practical tips and tricks for improving your pages, posting and sharing, growing followers
  • Staying on track and developing the right social media habits

Course Benefits

LinkedIn is the number one social media channel for B2B marketing and networking, with over 20 million UK users.

Using social media to promote your business can be an effective and low-cost marketing tool, and it is now common practice for employees to be asked to share business content on their personal social media channels.

Equally, it is more important than ever for professionals to develop their ‘personal brand’ on social media and use LinkedIn as a way to connect and network with colleagues. Being mindful of how you communicate and appear online is critical to present a professional image.

This course will help organisations and professionals harness LinkedIn to promote their business and personal profiles.

You will leave armed with a strategic understanding of LinkedIn, ideas to put into practice straight away and feeling more confident in their social media skills.

Next Steps

If you would like to book a place on this course please click on the ‘Book Course’ button to the right of this page and login or register for a user account to complete your booking(s). Any queries please do not hesitate to contact us via [email protected] or call us on 01481 721555.

If no date is scheduled for this course at the present time please click on the ‘Register Interest’ button and login or register for a user account so that we can add you to our course interest register. This register allows us to contact our tutors and finalise dates for a course as soon as we have a few people who have expressed their interest, so the more delegates who register their interest, the sooner we can schedule a particular course.

Course Tutor

  • Nichole Culverwell

    Nichole Culverwell Chart. PR, MCIPR is the Director of Black Vanilla and has over 25 years’ experience in the PR industry, working in Australia, the UK, and more recently, in the Channel Islands.

    She has been a member of the Chartered Institute of Public Relations (CIPR) since 2004, is a Chartered practitioner and is the Vice Chair of the Channel Islands CIPR group. Nichole runs a number of different training courses for clients and with the GTA, including social media and writing for the web.

    Having worked in-house, for large agencies as well as freelancing, Nichole specialises in reputation management strategies, media relations, crisis communications and copywriting.

    She is often called upon to write copy for advertisements, advertorials, websites and brochures. She works with clients to develop online content and blogs and Nichole also writes business and lifestyle features for magazines.

    Her sector experience spans FMCG, finance and third sector.


  • Good intro to LinkedIn and gave me some food for thought. I like Nichole's training approach, she is very flexible in dealing with the direction of travel of the attendee needs rather than simple sticking to the script.

    Paul E

Good intro to LinkedIn and gave me some food for thought. I like Nichole's training approach, she is very flexible in dealing with the direction of travel of the attendee needs rather than simple sticking to the script.

Paul E

Upcoming Courses

Some courses we run are scheduled based on demand. Please ensure you register your interest to ensure we know which courses you would like to attend.