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Sales & Marketing

Google Analytics

Course details

CPD Points





Half day (09:00-13:00)

Course Overview

This half-day course will teach you how to understand your customers’ online behaviour using Google Analytics, and make informed business and marketing decisions based upon statistical data rather than intuition and guesswork.

Course Content

• Setting up Google Analytics for your website
• Understanding and interpreting key metrics
• Tracking key customer actions with events and goals
• Measuring the impact of marketing initiatives
• Customising Analytics for your business
• Making recommendations and taking action based on your data

Course Benefits

This course will take you from understanding the basics of Google Analytics, all the way to interpreting data and forming actionable insights that your business can benefit from.

Google Analytics is a free tool that measures interaction on your website, providing valuable insight into the performance of your site and the behaviour of the users that visit it. This data can be leveraged to help your business achieve its goals online.

Next Steps

If you would like to book a place on this course please click on the ‘Book Course’ button to the right of this page and login or register for a user account to complete your booking(s). Any queries please do not hesitate to contact us via [email protected] or call us on 01481 224570.

If no date is scheduled for this course at the present time please click on the ‘Register Interest’ button and login or register for a user account so that we can add you to our course interest register. This register allows us to contact our tutors and finalise dates for a course as soon as we have a few people who have expressed their interest, so the more delegates who register their interest, the sooner we can schedule a particular course.

Course Tutor

  • Tom Offen

    Tom Offen is a Digital Marketing Executive at pan-island advertising and digital agency TPA. He works with a portfolio of local and international clients to help realise their goals through online marketing channels, and uses Google Analytics to measure results and inform future campaigns. Tom is certified by Google as an expert in Analytics, and gained a Professional Diploma in Digital Marketing from the Institute of Digital & Direct Marketing (Dip. IDM).

Upcoming Courses

Some courses we run are scheduled based on demand. Please ensure you register your interest to ensure we know which courses you would like to attend.