This half-day course will teach you how to understand your customers’ online behaviour using Google Analytics, and make informed business and marketing decisions based upon statistical data rather than intuition and guesswork.
• Setting up Google Analytics for your website
• Understanding and interpreting key metrics
• Tracking key customer actions with events and goals
• Measuring the impact of marketing initiatives
• Customising Analytics for your business
• Making recommendations and taking action based on your data
This course will take you from understanding the basics of Google Analytics, all the way to interpreting data and forming actionable insights that your business can benefit from.
Google Analytics is a free tool that measures interaction on your website, providing valuable insight into the performance of your site and the behaviour of the users that visit it. This data can be leveraged to help your business achieve its goals online.
If you would like to book a place on this course please click on the ‘Book Course’ button to the right of this page and login or register for a user account to complete your booking(s). Any queries please do not hesitate to contact us via [email protected] or call us on 01481 224570.
If no date is scheduled for this course at the present time please click on the ‘Register Interest’ button and login or register for a user account so that we can add you to our course interest register. This register allows us to contact our tutors and finalise dates for a course as soon as we have a few people who have expressed their interest, so the more delegates who register their interest, the sooner we can schedule a particular course.