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Covid 19 Update

In light of the new COVID-19 situation, the GTA has closed its office and training rooms to the public until further notice. The GTA team are working hard to move our portfolio of courses online and we will provide an update shortly. During this period please contact us via email [email protected].

Sales & Marketing

CIM Level 4 Certificate in Professional Marketing

Course details

CPD Points

21

Cost

£3,750

Length

9 months (new dates TBC)

Course Overview

The aim of the CIM Level 4 Certificate in Professional Marketing is to provide the practicing marketer with relevant, contemporary marketing content to equip them for the current global landscape. Learning is brought to life through meaningful and active assessment methods which embrace the modern marketing industry.

Course Content

Module 1 – Applied Marketing

In this module, you will learn about the role of marketing in the organisation and the key concepts that underpin the activities of the marketer. You will explore the marketing environment, customer behaviour in the digital age, market research and the marketing planning process. This will include the marketing mix and a tactical planning framework to aid marketing effectiveness.

  • Cohort starts online – TBC
  • Virtual workshop – Overview and expectations (60 minutes at 19:00) – TBC
  • Face to face workshop held at the GTA University Centre – TBC
  • Virtual workshop – Syllabus input (60 minutes at 19:00) – TBC
  • Virtual workshop – Revision and exam technique (60 minutes at 19:00) – TBC
  • Exam – Marketing (Multiple choice 2 hours) – TBC (the examination will comprise multiple-choice questions to be completed in a controlled assessment)

Module 2 – Planning Campaigns

This module will give you the knowledge and skills to plan and implement successful campaigns that deliver real results for an organisation. You will learn the campaign planning process including how to analyse an organisation’s current position. You will also learn how to set campaign objectives, implement a campaign then measure and evaluate its success to aid continuous improvement in the fast-changing world of marketing.

  • Module start online - TBC
  • Virtual Workshop – Overview and expectations (60 minutes at 19:00) - TBC
  • Face to face workshop held at the GTA University Centre – TBC
  • Virtual workshop – Syllabus input (60 minutes at 19:00) – TBC
  • Assignment: Integrated Communications – hand in – TBC (the assessment will require submission of an assignment based on a theme and an organisation of choice)

Module 3 - Customer Insights

Customer loyalty, the customer/user experience and customer insight are the core of achieving optimum satisfaction and retention. This module gives you an understanding of the contemporary customer’s complex needs and wants, their behaviour as consumers and how this sets their expectations. You will learn how to gain the insight required to understand those needs and map the journey to ultimately improve their experience.

  • Module starts online - TBC
  • Virtual Workshop – Overview and expectations (60 minutes at 19:00) - TBC
  • Face to face workshop held at the GTA University Centre – TBC
  • Virtual workshop – Syllabus input (60 minutes at 19:00) – TBC
  • Assignment – hand in – TBC (the assessment will require submission of an assignment based on a theme and an organisation of choice)

Course Benefits

Who is this course for?

The Chartered Institute of Marketing offers a range of qualifications suitable for people at different stages of their marketing career.

Level 4 is aimed at junior marketers; senior people, particularly in small to medium-sized organisations, where marketing is only part of what they do; or those in marketing support roles, who undertake marketing activities as part of their job. The typical profiles of people who might take this qualification often include:

  • Marketing assistants
  • Marketing coordinators
  • Marketing executives
  • Marketing managers in SMEs without formal marketing qualifications
  • Non-marketers with aspirations for marketing
  • Existing marketers wanting to specialise more

Students will follow a blended learning route over the course of the 9 months, with a mixture of independent study (CIM recommend 12-14 hours per week), virtual classroom sessions, face-to-face workshops, assignments, and a multiple choice exam.

The certificate qualification consists of three modules to achieve the full qualification.


Next Steps

Application process

  1. Check that you are free to attend the sessions outlined in the course calendar and are happy to commit 12-14 hours each week for self-directed study
  2. Send your completed booking form and application form to [email protected]
  3. The course starts online: 11 January 2021 (First face to face workshop date 10 February 2021)


Course Tutor

  • Marketing The Chartered Institute

    Founded in 1911, The Chartered Institute of Marketing is a professional marketing body. It has over 30,000 members, including more than 3,000 registered Chartered Marketers. CIM offers 130 study centres in 36 countries, and exam centres in 132 countries.

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