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Sales & Marketing

An Introduction to Online Marketing

Course details

CPD Points





Full day (09:00-17:00)

Course Overview

This one day workshop will highlight how marketing has changed, how it continues to evolve in our digital world and how important it is to plan ahead and integrate future changes online.

Course Content

  • Online marketing and benefits
  • How to move forward in achieving an online marketing edge, based on clear business goals

The resources available to us:

  • Web development and web design
  • An introduction to platforms such as Google Analytics
  • Pay per click advertising
  • Techniques to help with search engine optimisation
  • Software as a Service (SaaS) and the importance of knowing our customers
  • How to use affiliate marketing to increase revenue
  • Social media and online reputation management
  • E-mail marketing

Course Benefits

A brilliant opportunity to learn new skills that will give you a real marketing edge and learn practical methods that can benefit your business immediately.

If you are ready to embrace this very exciting opportunity, your company, your employees, and your clients will all benefit from operating with a fresh and dynamic online mind-set.

Next Steps

If you would like to book a place on this course please click on the ‘Book Course’ button to the right of this page and login or register for a user account to complete your booking(s). Any queries please do not hesitate to contact us via [email protected] or call us on 01481 224570.

If no date is scheduled for this course at the present time please click on the ‘Register Interest’ button and login or register for a user account so that we can add you to our course interest register. This register allows us to contact our tutors and finalise dates for a course as soon as we have a few people who have expressed their interest, so the more delegates who register their interest, the sooner we can schedule a particular course.

Course Tutor

  • Korinne Le Page

    Korinne Le Page has over 25 years’ experience in training, management development, coaching and counselling. Her background is in training management and teams both nationally and internationally, initially with British Airways and latterly in a variety of market sectors.

    Korinne has also worked as an operational manager in customer service, managing teams in challenging environments, and also ran her own business for several years. She has a comprehensive understanding of business requirements, appreciating in particular the importance of providing seamless customer service.

Upcoming Courses

Some courses we run are scheduled based on demand. Please ensure you register your interest to ensure we know which courses you would like to attend.